The Initiative released reflects joint efforts by several e-commerce platforms, aiming at forging a social consensus on IP protection, enhancing protection awareness, improving IP protection mechanisms and efficiency, and create a more conducive international business environment for enterprises on e-commerce platforms of BRI countries, thereby promoting trade prosperity and development.Please visit the official website of China Trademark Association www.cta.org.cn/english/ or the official website of Patent Protection Association of China www.ppac.org.cn for full text and video of the initiative.